In the Gulf, a brand is read in two scripts, two directions and two sets of cultural references. Treating Arabic as an afterthought is the quickest way to feel like a visitor in your own market.
What to decide early
- A wordmark that has a designed Arabic counterpart, not a translation set in a default font.
- Layouts that mirror cleanly, including icons, arrows and navigation.
- Typography with real Arabic weights, with line spacing tuned to the script.
- Copy written in each language, not converted from the other.
Native in both languages is a design decision, not a translation job.
Build the system once with both in mind and every future campaign, film and page inherits the quality.
