(THE JOURNAL)
Notes fromthe studio
How we think about brands, film and media — short, practical and written by the people doing the work.
FeaturedBrands are felt before they are read
People decide how they feel about a brand in the first second. Everything you say afterwards is read through that feeling.
Read article →
Launching a brand in Dubai: the first 90 days
A practical plan for the three months that decide whether a new brand is noticed, trusted and remembered in a crowded market.
6 min read ↗
Film, photography or AI? Choosing your production route
Three ways to make the same campaign, three very different budgets and timelines. Here is how we decide which one fits.
5 min read ↗
What a good creative brief actually contains
A brief is the cheapest place to fix a project. Here are the six things we ask for before anyone opens a design file.
4 min read ↗
Performance media without losing the brand
Ads that convert and ads that build a brand are not opposites. They are the same ad, made with more care.
5 min read ↗
Bilingual branding: English and Arabic from day one
Translating a logo after the fact always shows. Designing for both scripts from the start is the difference between “translated” and “native”.
4 min read ↗
